As Lane's End continued to grow, add clientele and expand. They needed a new site infrastructure that would allow them to expand at their speed. With the new architecture, a fundamental rethinking of their site was needed.
Working with a very small team, I was able to design and developed the front-end framework for the site. Along with the redesign, we were able to execute a groundbreaking concept of 360 viewing of stallions from the site. This was a new standard for the horse industry.